February 29, 2020
Integrating Data-driven Strategies Into Decision-making

Integrating Data-driven Strategies Into Decision-making

Businesses relying more on data-driven decision-making perform better in terms of profitability. Despite its proven positive impacts and necessity in a digital age, few established a system truly integrating data into decision-making. Back when data was exclusive to giant companies, SMBs had a small chance to survive. Luckily, big data becomes growingly democratized each day. […]

News Cart for July 31st

News Cart for November 21st

Hello ECFriends, Nike made waves recently by pulling its products from Amazon, triggering speculation on whether other brands will follow suit. Facebook unveiled a system to simplify payments across Facebook, Messenger, Instagram and WhatsApp. TikTok is testing shoppable links, and beware the self-deleting JavaScript payment skimmer. Check out these stories and more in this week’s […]

Ilaria Carboni (Head of Marketing – Oct8ne): A good customer service focuses on establishing relations with customers

Ilaria Carboni (Head of Marketing – Oct8ne): A good customer service focuses on establishing relations with customers

What trends do you think have marked e-commerce in 2019 and will be key during 2020? Personalization, Customer Engagement, ChatBots, and AI have definitely been top topics in 2019.  For e-commerce, the lack of personal interaction with the customer is one of the major issues and causes of cart abandonment. This is the reason why […]